Commercial Wardrobe Stylist for Advertising, Broadcast & Branded Content

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Kathy Friend is an On-Set Wardrobe Stylist helping producers, directors, photographers, and agencies create camera-ready wardrobes that support the story, elevate the brand, and keep production moving.

National campaigns, broadcast productions, lifestyle advertising, corporate communications, and branded content.

As a Production Wardrobe Stylist, Kathy Friend has styled national advertising campaigns, commercial productions, editorial projects, sports broadcasts, corporate video content, and branded lifestyle photography for more than 25 years. She collaborates with producers, directors, photographers, agencies, and creative teams to bring visual stories to life through wardrobe.

​Whether you're producing a commercial campaign, magazine editorial, or branding session, wardrobe is a vital part of your story. Kathy Friend brings 25+ years of Commercial Wardrobe Stylist experience to commercial photoshoots, fashion productions, advertising campaigns, and high-profile events.

From on-set prep to final looks, she ensures your models, talent, or clients are styled to perfection—aligned with your brand vision, target audience, and production goals.
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Photographer: Scott Freeman with Fox Sports for the Indy 500
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Photographer: Evan Siegl with Director Kevin Michael Schmitz for Corona

Why Producers Hire KATHY FRIEND 

✓ Fast, responsive communication
✓ Creative solutions under tight deadlines
✓ Extensive experience with executives, athletes, models, and spokespersons
✓ Strong understanding of branding and visual storytelling
✓ Wardrobe continuity and production logistics expertise
✓ Calm, collaborative presence on set
✓ First to arrive. Last to leave. Problem solved before it becomes a problem
✓ Collaboration with directors, photographers, and creative teams

​Services for Production Teams

Services for Producers, Agencies & Creative Teams
​Pre-Production
  • Script and creative review for wardrobe needs and planning
  • Mood boards and wardrobe direction
  • Wardrobe Pull decks
  • Shopping and sourcing
  • Pull coordination
  • Budget management
Talent Preparation
  • Coordination and communication
  • Fittings
  • Look development
  • Executive and spokesperson styling
  • Athlete and broadcast talent styling
On Set
  • On-set styling
  • Wardrobe continuity
  • Talent dressing and management
  • Last-minute wardrobe solutions
  • Product and prop styling
  • Wardrobe management
Wrap
  • Wardrobe returns
  • Inventory tracking
  • Production documentation

Commercial Wardrobe Stylist in Indianapolis

Available Nationwide

Planning a Commercial Shoot? 
Whether you're producing a national advertising campaign, branded content project, broadcast segment, lifestyle photoshoot, or corporate video, and need a Commercial Wardrobe Stylist, I'd love to discuss how I can support your creative vision.
  • Commercial shoots
  • Advertising campaigns
  • Corporate video production
  • Broadcast productions
  • Branded content
  • Agency work
Contact Kathy for availability, project scope, and production support.

what producers & directors say...

 "I've worked with 300-400 fashion wardrobe stylists in my career...I work with an amazing stylist, Kathy,...she always follows through, brings amazing creativity to the set, and is incredible to work with. I trust her, and I know the wardrobe will be on point. She is likely the first to arrive at the set, and is always the last to leave." 
​- Kevin Michael Schmitz, fashion photographer, producer, and director, Los Angeles, on why Kathy Friend is the best Lifestyle Commercial Wardrobe Stylist

Commercial Wardrobe Stylist | Wardrobe Supervisor | On-Set Styling​

Looking for a professional wardrobe stylist who understands the demands of on-set wardrobe styling, commercial photography, and ad production? With over two decades of experience styling for national brands, celebrity campaigns, and editorial shoots, Kathy Friend delivers fashion styling services that align with creative direction, enhanced visual branding, and
supportive seamless production workflows.

Based in Indianapolis and working across the Midwest and nationwide in LA, Miami, and Chicago, Kathy collaborates with photographers, producers, ad agencies, and creative teams on projects of all scales.
  • Creative alignment: Understands visual storytelling and art direction
  • Logistics mastery: Can plan, source, prep, and dress quickly
  • On-set flexibility: Works seamlessly with crew, adjusts on the fly that only comes with 25+ years of experience
  • Professional presence: Keeps shoots efficient, collaborative, and styled to perfection
📸 Ideal For:
  • Advertising Agencies
  • Brand Photographers  and Creative Directors
  • Film and Commercial Producers
  • Business Executives Rebranding Their Image or teams

What producers say...
"We hired Kathy to be our on-site wardrobe manager and stylist for a commercial video shoot. We contacted her less than a week before the shoot date. I am still amazed at her creativity, organization, and ability to take our creative director's ideas and turn them into complete wardrobe looks for the talent. She thought of every scenario and was well equipped to quickly and easily change direction mid-shoot."
- Max, Red Productions

what it is like to have me on your team and part of your crew...

​"Kathy was brought onto our team to help with the public image of a candidate who was running for political office. Not only did Kathy help the candidate polish their wardrobe, she was able to freshen up the candidate's overall look from hair to makeup. During the campaign, Kathy assisted in packing for long hauls on the campaign trail, and personal shopping (many times shipping items to us in various locations). The good news - our candidate won!  And, we believe part of the success goes to Kathy for eliminating the stress of wardrobe both for the candidate, and for me, and the campaign manger!"
-Kris, Atlanta 

"Kathy has helped the Agents in my Real Estate firm feel confident and has been instrumental in wardrobe styling for our corporate photo shoots and videos. She has taken an awkward conversation I might have had with my agents about what they were wearing, and removed that from my plate. Her expertise, way of  communicating and ability to make men and women look (and feel) their best is worth every penny we have paid her."
​-Matt, Indianapolis  ​