For more than 25 years, Kathy Friend has styled national advertising campaigns, commercial productions, television broadcasts, editorial photography, executives, entrepreneurs, and public figures throughout the Midwest.

I help people show up with confidence.
Sometimes that means styling talent for a national advertising campaign or a live television broadcast. Other times, it means helping an executive prepare for an important presentation, a business owner create a polished personal brand, or a woman rediscover confidence through a wardrobe that finally feels like her.

Whether I'm on set managing wardrobe for a commercial production or working one-on-one with a private client, my goal is always the same:

Make sure what you wear tells the right story before you ever say a word.

Commercial Wardrobe Styling
I'm a commercial wardrobe stylist trusted by advertising agencies, production companies, photographers, creative directors, and marketing teams throughout the country.  As a Midwest-based wardrobe stylist for advertising, I've styled hundreds of commercial productions, including television commercials, lifestyle advertising campaigns, editorial photography, corporate branding sessions, live television, sports broadcasts, and executive portraits.

My role extends well beyond selecting clothing.
I manage wardrobe logistics, source and coordinate apparel, maintain continuity across production days, prepare talent, solve last-minute wardrobe challenges, and help productions stay on schedule. 

Clients appreciate having someone who anticipates problems before they happen so the creative team can focus on producing exceptional work. I don't say "no" or it can't be done, I say, "let's figure it out and get it done!"

Based in Indiana, I work as a local crew throughout:

• Indianapolis
• South Bend
• Chicago
• Detroit
• Cincinnati
• Fort Wayne
• Louisville
• Columbus
• Grand Rapids
• Milwaukee

​I also regularly travel to projects in Miami and Los Angeles. 

Personal Styling, Wardrobe Management, & Image Consulting
Looking polished shouldn't feel complicated.

Whether you're building a professional wardrobe, preparing for a career change, stepping into retirement, rebuilding after divorce, updating your style, or simply tired of having a closet full of clothes with nothing to wear, I help simplify the process. As an executive image consultant or wardrobe consultant, I will help you find confidence and certainty in your wardrobe. 

Together we'll build a wardrobe that reflects who you are today—not who you were ten years ago.

As a personal wardrobe stylist in Indiana, my personal styling services include:
• Personal Styling
• Color Analysis
• Closet Audits
• Wardrobe Planning
• Personal Shopping
• Capsule Wardrobes
• Outfit Creation
• Executive Image Consulting
• Speaking & Workshops
• Executive Wardrobe Management
• White Glove wardrobe moving organization and management 

Every recommendation is practical, personalized, and designed to make getting dressed easier.

Why Clients Hire Me
Experience matters.

For more than two decades, I've worked with national brands, advertising agencies, photographers, production companies, executives, entrepreneurs, public figures, and professionals who understand that image influences perception.

Clients describe me as calm under pressure, highly organized, collaborative, and someone who makes even the most demanding projects feel manageable.

Whether I'm sourcing wardrobe for a commercial shoot or helping someone prepare for a keynote presentation, I bring the same attention to detail, creativity, and professionalism.

Based in Indiana. Working Throughout the Midwest.
Based in Indiana, Kathy works with commercial productions and private clients throughout Indianapolis, South Bend, Chicago, Detroit, Cincinnati, Louisville, Columbus, Grand Rapids, Milwaukee, and nationwide for select projects.

Let's Create the Right First Impressions
Whether you're producing a national advertising campaign, planning a branding photo shoot, preparing for television, or simply ready to feel more confident every morning, I'd love to help.
Let's create a wardrobe that works as hard as you do.

photo by Scott Freeman with Fox Sports

with Red Productions for Goodyear Tire

with Media Dex for Pella Windows

with Team Cornett for A&W Restaurants