Look book-quality styling. Every shot, on-brand.
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Whether you're producing a commercial campaign, magazine editorial, or branding session, wardrobe is a vital part of your story. Kathy Friend brings 20+ years of professional styling experience to commercial photoshoots, fashion productions, advertising campaigns, and high-profile events.

From on-set prep to final looks, she ensures your models, talent, or clients are styled to perfection—aligned with your brand vision, target audience, and production goals.
photo by: Robert Paul Photography

Kathy Friend - 25+ years of experience

Looking for a professional wardrobe stylist who understands the demands of commercial photography and ad production? With over two decades of experience styling for national brands, celebrity campaigns, and editorial shoots, Kathy Friend delivers fashion styling services that align with creative direction, enhanced visual branding, and
supportive seamless production workflows.

Based in Indianapolis and working across the Midwest and nationwide in LA, Miami, and Chicago, Kathy collaborates with photographers, producers, ad agencies, and creative teams on projects of all scales.

Why Producers and Agencies Love Working With Kathy

  • Creative alignment: Understands visual storytelling and art direction
  • Logistics mastery: Can plan, source, prep, and dress quickly
  • On-set flexibility: Works seamlessly with crew, adjusts on the fly that only comes with 25+ years of experience
  • Professional presence: Keeps shoots efficient, collaborative, and styled to perfection
"I've worked with 300-400 fashion stylists in my career...I work with an amazing stylist, Kathy,...she always follows through, brings amazing creativity to set, and is incredible to work with. I trust her and I know the wardrobe will be on-point." 
​- Kevin, Los Angles
📸 Ideal For:
  • Advertising Agencies
  • Brand Photographers  and Creative Directors
  • Film and Commercial Producers
  • Business Executives Rebranding Their Image or teams
photo by: Jennifer Brake Photography

Trusted by National Brands & Agencies

  • Goodyear, Redbook, Kenmore, MBK Wear, Wear To Win, A&W, Dodge, Tire Rack, Ferguson Fixtures and more
  • Advertising agencies and production companies in Dallas, Nashville, LA, Miami, Chicago, Detroit, Louisville, Lexington, Cincinnati, and Indianapolis
  • Independent photographers and brand teams nationwide
Visit THIS LINK to see full commercial video story.
"We hired Kathy to be our on-site wardrobe manager and stylist for a commercial video shoot. We contacted her less than a week before the shoot date. I am still amazed at her creativity, organization, and ability to take our creative director's ideas and turn them into complete wardrobe looks for the talent. She thought of every scenario and was well equipped to quickly and easily change direction mid-shoot. We will hire her again."
- Max, Dallas

Styling Services for Commercial & Editorial Projects

✅ Services Include:
  • Pre-production mood board development
Wardrobe sourcing & styling
  • Model fitting coordination, logistics and look approvals
  • On-set styling for talent, actors, or models
  • Styling continuity & art direction support
Wardrobe Management
  • ​On-set wardrobe management and continuity
  • Wardrobe and prop sourcing for branding shoots
  • Styling for corporate lifestyle photography
Editorial and Lifestyle 
  • Editorial styling for magazines, media, and digital content
​Kathy Friend provides her own kit for every project.
Travel-ready for Midwest and national assignments

what it is like to have me on your team and part of your crew...

​"Kathy was brought onto our team to help with the public image of a candidate who was running for political office. Not only did Kathy help the candidate polish their wardrobe, she was able to freshen up the candidate's overall look from hair to makeup. During the campaign, Kathy assisted in packing for long hauls on the campaign trail, and personal shopping (many times shipping items to us in various locations). The good news - our candidate won!  And, we believe part of the success goes to Kathy for eliminating the stress of wardrobe both for the candidate, and for me, and the campaign manger!"
-Kris, Atlanta 

"Kathy has helped the Agents in my Real Estate firm feel confident and has been instrumental in wardrobe styling for our corporate photo shoots and videos. She has taken an awkward conversation I might have had with my agents about what they were wearing, and removed that from my plate. Her expertise, way of  communicating and ability to make men and women look (and feel) their best is worth every penny we have paid her."
​-Matt, Indianapolis  ​